Bernbach, Ogilvy y Burnett han sido, son y serán los iconos de la publicidad de todos los tiempos. Yo, desde que mi profesor @PerezLatre comenzaba sus clases con una de sus frases, empecé a coleccionarlas en mi Moleskine y la verdad es que en muchas ocasiones son una gran fuente de inspiración y motivación. Por eso, me ha hecho mucha ilusión ver este maravilloso proyecto en el que su objetivo es el de inspirar a todo el mundo.
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga" Ogilvy
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive" Ogilvy
"You don’t persuade people through the intellect. You do it through the passions" Bernbach
"An idea can turn to dust or magic, depending on the talent that rubs against it" Bernbach
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business" Burnett
"What helps people, helps business" Burnett
Os pongo este maravilloso discurso para que la inspiración continúe:
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